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What are the most favored Beijing snacks? Which Sichuan restaurants offer...
What are the most favored Beijing snacks? Which Sichuan restaurants offer featured dishes with reasonable prices? For a dinner party with your lover or your friends, which restaurants are you going to choose? These and more questions are most concerned by local white collars in Beijing who want to relax by enjoying a nice dinner after day's work.
A recent survey shows most of the restaurants in Beijing gather in the top 10 business districts such as Jianguomenwai Avenue/Guomao, Zhongguancun, Beijing Asian Games Village and other top districts. Approxi 60% of the eaters are common consumers, averagely spending RMB 50 per dinner per person.
Most consumers are "affordable type", which constitute a large consumer group. They choose a restaurant standard in a simple way, as long as the environment is clean and tidy, dishes are tasteful and can be affordable. Data shows that in 67% of the restaurants, people consume around RMB 50 per person. Favorite cuisine is mainly Chinese food categories, such as the Beijing cuisine, Sichuan cuisine and hot pot. Meanwhile, the Western and Japanese and Korean cuisine have become more and more everyday consumer choices.
Dinner for gathering and networking, peope prefer Sichuan restaurants and the hot pots. Dinner for a two-person world, couples usually choose a good environment and a unique restaurant, less sensitive to price. Dinner for business dinner, peole prefer a roast duck restaurant and a restaurant featuring mostly Chinese food.
White-collar workers like the online "Food Guide". People select a restaurant based on its varity, taste, environment and service. They are keen on surfing on the internet to find a suitable restaurant. Compared to the traditional word of mouth spread, the emerging network spreads much faster and wider than word of mouth. Internet users on the discussion of restaurants or cuisine will inspire other users try to participate in the discussion. Good restaurants get favored by netizens easily.
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